Kraft Foods Overview
Kraft Foods (KF) is the largest food company in US and second largest in the world with net revenues of over $29.7 billion. In 2001, the company completed an initial public offering on the New York Stock Exchange; however Altria Group the former sole owner, still retains an 83.9% holding.
Kraft Foods Turkey is a subsidiary of Kraft Foods. It was established in 1993 as a joint venture partnership with Sabancı. In 2001, as part of its sustainable growth strategy, Kraft has chosen to operate solely on its own and in 2002 acquired Kar Gıda to strengthen its presence in the market.
Our Brands, Our People, Our Vision, Our Values is the essence of Kraft Foods.
Superior Brand Portfolio
In large measure Kraft's success comes from a portfolio of outstanding brands -- some of the best-known food names worldwide -- sold, served and enjoyed around the world. Consumers around the world have become familiar with Kraft and Philadelphia cheeses; Toblerone, Milka, Mozart and Côte'd'Or chocolates; Maxwell House, Jacobs and Carte Noire coffees; Tang powdered beverages, Post Cereals; Nabisco cookies and Oreo, Ritz and Club Social biscuits.
Our business spans five core sectors: snacks, beverages, cheese, grocery and convenient meals. We hold the number one share position in 21 of our 25 top categories in the U.S. and 21 of our top 25 country categories internationally. And in the United States, our home country, you can find our products in more than 99% of all households.
In Turkey, our core product categories are coffee (Jacobs and Maxwell), confectionary (Milka and Toblerone), powdered beverages (Tang) and salted snacks (Cipso).
A Diverse Employer
Behind our brands and services, it's our people who make us what we are. We employ 113,000 people with brands sold in 145 countries worldwide with more than 19,000 sales people. Our people are focused and passionate about their work, always seeking new ways to satisfy our consumers and customers. Our constant pursuit of excellence and innovation is achieved through a combination of personal drive and solid teamwork.
Kraft Foods Turkey consists of 456 employees with locations in İstanbul (Head Office), Ankara, İzmir, Antalya, Bursa, Samsun e.t.c and a production site at Pendik, İstanbul.
Kraft Vision and Values
Kraft's mission is to be widely recognized as the undisputed leader of the global food and beverage industry. To earn that recognition:
Focus. We will focus on what is important to build our business, our brands and our people.
Innovation. We will seek out innovative new ways to satisfy our consumers, to sell to customers and to operate our business systems.
Passion. We will pursue our vision with a passion, a passion to win and to be the best.
Speed. We will move quickly and with appropriate discipline to keep us ahead of the competition.
Teamwork. We will grow through teamwork that extends across functions, business units, regions and cultures.
Trust. We will treat each other with respect and operate with integrity and honesty
Careers at Kraft
Kraft Foods is able to provide people the scope to grow and develop their skills in an environment that is open and fast moving. From day one, you will be working in an international environment, and as such, you may be involved in European/International projects. You may also get involved in short-term overseas assignments, and as your career develops opportunities may arise for longer-term assignments.
Our training and development programs are designed to allow you to reach your full potential in your field of expertise, whilst providing you a good overview of how your area fits into the business. These programs include on the job training, cross functional projects and corporate training programs.
