Established with the aim of offering the best service and price to its guests in 1991, Etstur provides domestic and international package tours and hotel accommodation services as the pioneering representative of the tourism sector. Following a rapid growth after its establishment, the brand leads the way in travel industry thanks to its visionary structure.

The leading travel and tourism company in Turkey, Etstur is engaged in sales and marketing of thousands of domestic hotels. Offering hundreds of tour packages, 60 destinations in Turkey and about 40 abroad, Etstur also hosts many brands under its roof. Etstur provides services to the consumers in fields of tourism and travel with Didimtur; a travel agency serving for large masses, Ucuzabilet; a website selling flight tickets with affordable prices, Otelpuan.com; a website featuring objective reviews of guests about the properties, Odamax.com; an online accommodation platform and Lets Go; a journal featuring travel trends.

Qualifications

• University degree in marketing or equivalent professional experience,
• Experience in digital marketing,
• Launching, managing, monitoring, tracking and optimizing paid campaigns across multiple online channels,
• Create, optimize and analyze all performance marketing campaigns especially SEM, Retargeting, Metasearch channels, Paid Social, Video and Display Campaigns,
• Experience with Google Analytics, Google AdWords, Facebook Ad Manager (Google Search Ads 360, Adjust, Firebase, GTM knowledge is a plus),
• Ability to manage and track marketing budgets / forecasting and detailed reporting,
• Strong analytical/problem solving skills,
• Excellent MS Office skills,
• Proven project management experience,
• Quick learner and ability to work in a fast-paced and dynamic work environment,
• Forward thinking, innovative mindset,
• Strong know-how with different data sources and data-driven marketing best practice,
• Fluent in English (written and oral).

Job Description

• Mainly focus AdWords accounts’ performances, planning and execution of campaigns around business needs,
• Implement and optimize digital marketing functions, planning and day-to-day execution across all digital channels,
• Increase the traffic to the site by effectively coordinating paid media (SEM, Display, Affiliate, Mobile),
• Execute the marketing campaigns will span web, mobile, social and search marketing,
• Analyze online data using various analytical tools and provide regular reports,
• Prepare Daily, weekly, monthly and annually reports to track the KPIs.
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