Kıdemli Dijital Pazarlama Yöneticisi

ADVANTİS TEDARİK PAZARLAMA VE DIŞ TİC.LTD.ŞTİ.

Position: Digital Marketing Senior Executive 

Sector: Cosmetics – Dermocosmetics

Location: Istanbul Europe

Expected start: June 2025

Employment type: Full time – on site

Location: Istanbul Bakırköy

Contract type: permanent

Advantis Conseils is looking for a Digital Marketing Senior Executive to support the new established subsidiary of Laboratoires SVR in Türkiye.

SVR is a leading dermo-cosmetic laboratory and a key player in the industry, part of the KRESK Group—a holding company that currently owns four brands (SVR, Lazartigue, Couvent Maison de Parfums, and Fill-MED) with 800 employees worldwide. These brands share a common commitment to eco-responsibility, with a well-defined CSR roadmap.

SVR’s mission is to meet all skin care needs for the entire family. Founded in France, the brand is also present internationally.

If you are looking for a professional and human adventure, don’t hesitate to apply! By joining SVR Türkiye, you will become part of a people-centric, dynamic, and challenging environment, full of learning opportunities.

Missions

The Digital Marketing Senior Executive/ Manager will join the newly established Türkiye subsidiary (a team of 30 people) and report directly to the local Marketing Director.

Digital Strategy & Brand Awareness:

•               Develop and execute a 360° digital marketing strategy across multiple channels (social media, SEO/SEM, e-commerce, email marketing, paid media, influencer partnerships).

•               Define and implement digital campaigns that align with the brand’s global marketing strategy and local business objectives.

•               Lead content strategy, ensuring brand consistency and engaging storytelling across all digital platforms.

•               Drive brand awareness and engagement through innovative digital initiatives, including KOL/influencer marketing and community management.

E-Commerce & Performance Marketing:

•               Optimize D2C (direct-to-consumer) platforms and e-retail partnerships to maximize online sales.

•               Develop growth strategies for key e-commerce channels (brand website, marketplaces) in collaboration with the sales team.

•               Manage SEO/SEM strategies, PPC advertising, and retargeting campaigns to increase visibility and conversion rates.

•               Monitor and analyze key performance indicators to optimize digital marketing activities.

Social Media & Content Marketing:

•               Oversee organic and paid social media campaigns, ensuring engagement and brand storytelling.

•               Manage digital content production (videos, blog articles, tutorials, influencer collaborations) in line with the brand’s DNA with product manager.

•               Analyze trends, competitor activities, and consumer behavior to adapt the digital content strategy.

CRM & Consumer Engagement:

•               Develop and manage CRM strategies to enhance customer loyalty and retention.

•               Implement email marketing campaigns, automation flows, and personalized content strategies to nurture leads and drive engagement.

•               Utilize data-driven insights to create targeted campaigns that enhance consumer experiences and brand loyalty.

Data & Analytics:

•               Track and analyze digital marketing KPIs, ensuring continuous optimization of campaigns.

•               Prepare and present regular performance reports to senior management.

Agency & Budget Management:

•               Manage relationships with media and influencer agencies, ensuring the successful execution of integrated media plans, influencer campaigns, and brand activations that drive engagement and support overall brand strategy.

•               Collaborate with external media partners to optimize advertising spend, ensuring targeted and efficient media buys across platforms

•               Identify and onboard new agencies to elevate the brand’s reach and reputation, working closely with them to develop authentic, high-impact campaigns that resonate with the target audience.

•               Negotiate contracts and manage budgets with external agencies, ensuring that deliverables meet performance expectations and stay within allocated resources.

•               Manage the marketing budget, ensuring resources are effectively allocated across various initiatives to maximize ROI and impact on business outcomes.

•                Prioritize and optimize spend across paid media, influencer collaborations, content production, and platform investments, ensuring budget efficiency while meeting brand objectives.

Collaboration & Teamwork:

•               Work closely with internal, cross-functional and regional teams

•               Coordinate with external agencies for the development of creative content and media campaigns.

•                

Key qualifications

·       4 years’ university degree

·       5+ years of experience in digital marketing, experience in the dermo-cosmetic, cosmetics, skincare, or pharmaceutical industry is a plus.

·       Able to use MS Office applications and digital tools at a good level

·       Data-driven mindset with excellent analytical and problem-solving skills.

·       Ability to manage multiple projects in a fast-paced and dynamic environment.

Perfect fluency in Turkish and English languages, French would be a plus