Integrated Marketing Planner

Grafton

As one of the world's most renowned recruitment companies, Grafton, as a Gi Group brand, provides world-class recruitment service, talent management and human resources solutions with over 40 years of experience in Europe. With more than 500 employees in 23 countries in Europe, Grafton employs more than 50,000 temporary and permanent professionals every year.

We are seeking an experienced Integrated Marketing Planner for the world's leading smart device manufacturer  to lead the development and execution of comprehensive marketing strategies for a key product line in the Turkish market. This role will involve strategic planning, project management, and cross-functional coordination to drive brand awareness and enhance market performance.

Responsibilities:

• Develop and execute integrated marketing strategies across ATL, BTL, digital, social media, and influencer collaborations, aligned with brand and product objectives,
• Identify market opportunities and leverage consumer insights to drive innovative marketing initiatives,
• Lead and coordinate cross-functional teams and external partners to ensure the seamless execution of marketing projects, ensuring quality, timeliness, and effectiveness,
• Manage the integration of social media, PR, offline events, and retail channels for a unified marketing approach,
• Create compelling content strategies, including advertising, social media, short videos, and influencer partnerships to maximize engagement,
• Plan and optimize media placements and budget allocation for maximum reach and impact,
• Monitor key marketing metrics, analyze consumer feedback, and refine strategies to improve ROI,
• Track competitor activities and market trends to maintain a competitive edge for the brand.
  

Qualifications:

• Bachelor’s degree,
• 2+ years of experience in marketing, brand management, or integrated communications, ideally in the smartphone or consumer electronics sector and a background in brand communication or creative content,
• Proficiency in English both speaking and writing,
• Strong expertise in integrated marketing across online and offline channels,
• Excellent project management skills and ability to lead cross-functional teams,
• Deep understanding of the Turkish market and consumer behavior,
• Strong analytical and data-driven decison-making abilities,
• Excellent communication and teamwork skills, with the ability to thrive in a fast-paced environment.

“GI GROUP AND WYSER TURKEY SEÇME VE YERLEŞTİRME A.Ş. Türkiye İş Kurumu'nun 26.12.2023 tarihli 15198570 No'lu lisans sahibi özel istihdam bürosudur”