Marketing Executive

HALK HİJYENİK ÜRÜNLER DETERJAN SAN.VE TİC. A. Ş.(MERKEZ)

QUALIFICATIONS;

• Bachelor's degree from a reputable university in Business Adminstration ,Marketing , Economics, Management & Industrial Engineering or a related field
• Minimum 5 years of experience in Marketing preferably in multinational and/or reputable local FMCG companies with 3 and more years managerial role experience.

·           Fluency in written and spoken English , additional language will be an assest

·        B2B & Trade Marketing experience is a plus

• Strong knowledge of brand management, marketing strategies, and communication
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• Strong business mindset with a good understanding of Marketing and Commercial mix,
• Results-oriented with exceptional analytical and decision-making skills to exceed targets,
• In-depth knowledge of digital and offline media,
• Strong strategic planning, project management and organizational skills
• Strong team player with excellent communication skills,
• Open to travel: domestic and international

·        Excellent command of reporting and MS Office programs,

• For male candidates, military service must be completed,
• Residing in or willing to relocate to Adana,
• We are looking for a colleague.

JOB DESCRIPTION

• Contribute to defining brand and marketing strategies to enhance the company's competitiveness and maintain and expand market share,
• Analyzing consumer insights and managing market research studies to determine and propose appropriate strategies,
• Manage overall Digital marketing operations ( including Digital performance marketing and social media management )
• Plan, propose, approve, and ensure the implementation of product positioning (brand, price, packaging, distribution, promotion),
• Establish umbrella brand strategies and execute marketing activities in suitable categories,
• Develop and plan the annual sales budget and marketing plan/budget for products, ensuring that the marketing plan aligns with the approved budget throughout the year,
• Coordinate between Production and Sales to track the achievement of targets,
• Monitor brand performance; analyze and interpret competition data, market trends and recommend action plans
• Oversee product development efforts to meet market needs,
• Lead cost-reduction projects to increase company margins,
• Ensure that new product launches and relaunches are executed as planned and on time,
• Monitor product sales, distribution, and market share performance against targets and implement corrective actions for any deviations,
• Define medium- and long-term marketing strategies for products and ensure all sales-related activities align with these strategies.