İçerik Geliştirme Uzmanı

Müslüman Eller Derneği

Job Description

Copywriter – Müslüman Eller Derneği - Muslim Hands Türkiye

Job Title: Copywriter
Location: Istanbul, Türkiye
Job Type: Permanent, Full-time
Department: Fundraising and Marketing

About Us:
Müslüman Eller Derneği - Muslim Hands Türkiye is a registered non-profit association dedicated to fighting poverty and creating a fairer world for all. We believe in the right to education, access to food and clean water, and the means to support oneself, family, and community. Our work is inspired by the values of our faith.

Overview

We are looking for a talented and creative Copywriter to develop compelling and engaging content across multiple platforms. The ideal candidate will be adept at producing copy that resonates with target audiences, supports brand messaging, and drives engagement. This role requires a keen understanding of marketing principles, excellent storytelling skills, and a strategic approach to content creation.

Key Responsibilities:

• Develop, write, and edit clear, engaging, and original content for digital and print platforms (e.g., websites, emails, social media, and campaigns), ensuring consistency in quality and alignment with brand guidelines.
• Conduct regular audits of website and social media content to assess performance, identify gaps, and develop optimization strategies.
• Ensure all content aligns with Muslim Hands Türkiye’s brand voice, resonates with target audiences, and adapts tone and style for maximum impact.
• Planning and structuring online content to reflect fundraising activities and showcase the impact of the organization’s work.
• Work closely with designers and the marketing team to create cohesive and impactful campaigns.
• Conduct keyword research, apply SEO best practices, and stay updated on industry trends to optimize content visibility and performance.
• Researching and preparing project feedback to share with donors and partner organizations.
• Attending meetings to offer creative ideas and perspectives to enhance content strategy.

Qualifications:

• Bachelor’s degree in Communications, Journalism, or a related field.
• Proven experience as a Copywriter, Content Writer, or similar role (portfolio required).
• Strong understanding of digital marketing, SEO, and content strategy.
• Excellent writing, editing, and proofreading skills with an eye for detail.
• Proficiency with content management systems (e.g., WordPress) and social media platforms.
• Ability to work independently, meet tight deadlines, and manage multiple projects.
• Strong communication and collaboration skills.
• Fluency in both Turkish and English with the ability to translate to a high level.

Preferred Skills:

• Experience with data-driven content marketing and analytics tools (e.g., Google Analytics).
• Familiarity with graphic design tools such as Adobe Creative Suite, Canva, or similar.
• An understanding of audience segmentation.
• Familiarity with the non-profit sector and donor engagement strategies.

Key Skills and Qualification

Must haves:

• Must have at least 3-5 years’ experience in fundraising within the non-profit sector.
• Familiarity will applicable fundraising laws and regulations including reporting requirements.
• Demonstrate exceptional communication skills and strong interpersonal abilities.
• Have a firm understanding of digital marketing and fundraising techniques.
• Capacity to analyse fundraising data to refine strategies and improve results.
• Understand the Turkish donor market.
• Able to network and work with various stakeholders and attract funding from diverse sources.
• Ability to collaborate with national and international teams.
• Fluency in Turkish and English.
• Able to travel internationally as required.