Role Overview
A Marketing Specialist at Tremco CPG Turkey plays a crucial role in developing and executing marketing strategies to promote the company's products and services across the European market. The primary responsibilities include creating marketing materials, managing digital content, coordinating trade shows, and collaborating with internal and external stakeholders to ensure alignment with Tremco CPG's objectives.
Job Description:
· Develop and execute new brand strategies, marketing programs and general business solutions.
· Prepare marketing strategies and their budgets for local and international markets.
· Identify value propositions and key messages for all marketing campaigns.
· Manage fair/event processes from scratch; contract period, deciding location for the stand, stand design, catering, promotions, etc.
· Organization of product training seminars for our customers in different cities.
· Manage pressed materials, catalogues, flyers, marketing related collaterals.
· Coordinate packaging creation and application.
· Built brand awareness and generate leads while managing internal and external marketing campaigns.
· Manage web applications and update content of the company sites.
· Manage company websites and social media platforms to better engage customers and promote sales.
· Working with European Marketing Teams to implement strategies based on the region’s needs and expectations.
· Built-up relationships with key industry partners and implement promotional initiatives.
· Coordinate relations with advertising and digital marketing agency for design and applications.
· Develop online and offline communication strategies.
Qualifications:
· Graduation from University degree in Business Administration, Economics, Communications & Media or in any other relevant fields.
· Master degree in Marketing field would be an advantage.
· Excellent command of written and spoken English.
· At least 4 years’ experience in Marketing area.
· Experience in construction industry would be a plus.
· A visionary marketing professional with a strong business sense and the real desire to achieve targets.
· Proven track record of brand management and communication.
· Familiarity with email marketing platforms (e.g., HubSpot), Google Analytics, and CRM systems (e.g., Salesforce).
· Experience with website management such as Umbraco and understanding SEO/SEM strategies is an advantage.
· Knowledge of Product Management Systems (e.g., InRiver).
· Proven ability to create and execute social media strategies across multiple platforms (LinkedIn, Instagram, Facebook, etc.).
About Tremco CPG Europe:
SHAPING A WORLD WHERE BUILDINGS & STRUCTURES EXCEED SUSTAINABILITY BENCHMARKS
At Tremco CPG Europe, we’re committed to shaping the future through innovative approaches and sustainable solutions. This commitment is backed up by the fact that we bring together first-class technology with a customer-focused approach and skills that have been built up over multiple decades within very specialized fields to provide a truly unique service.
As experts in a wide range of engineered construction product solutions, Tremco CPG Europe provides the details that keep the world’s major developments safe, strong, sealed, and secure.
As Tremco CPG Europe, we are proud to represent Europe's leading construction products brands; illbruck, Flowcrete, Nullifire, Tremco, Vandex, Dryvit.
