Kıdemli Ürün Yöneticisi

ADVANTİS TEDARİK PAZARLAMA VE DIŞ TİC.LTD.ŞTİ.

Position: Senior Product Manager

Sector: Cosmetics – Dermocosmetics

Location: Istanbul Europe

Expected start: June 2025

Employment type: Full time – on site

Location: Istanbul Bakırköy

Contract type: permanent

Advantis Conseils is looking for a Senior Product Managerto support the new established subsidiary of Laboratoires SVR in Türkiye.

SVR is a leading dermo-cosmetic laboratory and a key player in the industry, part of the KRESK Group—a holding company that currently owns four brands (SVR, Lazartigue, Couvent Maison de Parfums, and Fill-MED) with 800 employees worldwide. These brands share a common commitment to eco-responsibility, with a well-defined CSR roadmap.

SVR’s mission is to meet all skin care needs for the entire family. Founded in France, the brand is also present internationally.

If you are looking for a professional and human adventure, don’t hesitate to apply! By joining SVR Türkiye, you will become part of a people-centric, dynamic, and challenging environment, full of learning opportunities.

Missions

The Senior Product Manager will join the newly established Türkiye subsidiary (a team of 30 people) and report directly to the local Marketing Director.

Product Strategy & Development

•               Define and implement the marketing strategy for the assigned product category in alignment with brand objectives.

•               Conduct market research, competitive analysis, and consumer insights to identify trends and opportunities.

•               Work closely with the sales team to develop go-to-market strategies and ensure product success

•               Manage pricing strategy and margin mix with relevant teams

Marketing & Brand Management

•               Develop and execute 360° marketing plans, including digital campaigns, in-store activations, and promotional strategies.

•               Preparation of marketing plans, collaboration in budget planning and continuous supervision with regard to deviations

•               Oversee product positioning, messaging, and storytelling to enhance brand visibility.

•               Create compelling marketing materials (brochures, social media content, training guides) for internal and external stakeholders.

•               Manage partnerships with KOLs, and influencers to promote brand awareness.

Performance & Business Analysis:

•               Monitor and analyze sales performance, market trends, and consumer feedback to optimize marketing strategies.

•               Track ROI of marketing campaigns and adjust plans based on data-driven insights.

•               Prepare and present regular reports to senior management on product performance and market evolution

Collaboration & Teamwork:

•               Work closely with cross-functional teams (R&D, sales, digital, supply chain) to ensure seamless execution of product launches and realization of marketing objectives.

•               Coordinate with external agencies for the development of creative content and media campaigns.

•               Plan and implement sales organization related part of the product introduction process (information management, documentation, trainings...) for the respective part of portfolio

•               Keep sales and marketing team up-to-date with all product related issues, especially innovations

Key qualifications

• 4 years’ university degree
• Min 5 year experience in product management/brand development
• Strong analytical problem solving, communication and negotiation skills
• Growth mindset and results driven
• Innovative, ambitious, and able to take initiative
• Excellent communication skills in English, French is a plus
• Able to use MS Office applications at a good level