Cross Bu Marketing Manager (Product & Price)

Bosch

Job Description

• Implement a holistic BU user journey in the country towards end users and retail partners based on global Brand strategy, Marketing concepts and specific guidelines in close cooperation with all local UJMs, regional marketing functions and sales
• Contribute to the steering of commercial targets (Forecast, Turnover, margin, etc.)
• Delivers excellence in execution and optimization of KPIs in the country
• Deliver marketing packages and train internal staff, sales and external retail partners on marketing concepts (incl. new product launches) as well as new marketing tools
• Plan and execute local campaigns and activations on the applicable offline and online Touch points with the regional Touch point responsible
• Contribute to the development of promotions in collaboration with the responsible Touch point manager
• Gain and provide user and market insights
• Proofreading and local adaptations of marketing assets
• Support local retailers with activation
• Coordinate local agencies and external resources (if applicable)
• Contribute to the MSP process
• Provide marketing forecasting when needed
• Key stakeholders: regional Business Units and cross Business Unit Touch point marketing teams, Lead Marketing Manager, local cross Business Units marketing team, Sales

Qualifications

• Marketing know-how along all Marketing Ps
• Functional expertise in local offline and if required online media activation, local agency management
• High expertise in branding and good understanding of UX related to information and purchase decision of target group
• High sales affinity and good understanding of the retail landscape
• Understanding of the online and offline landscapes
• Operational experience in marketing
• Passion in execution
• Analytical and problem-solving skills
• Demonstrated ability to UX and Agile working methods
• Being Teamplayer
• Lead based on data
• Being result oriented and self - responsible
• Strong user centered approach and having digital mindset
• Data based: thinks systematically, translates insights into action
• Willingness to learn and grow
• Right communication skills to make topic understood in the broader context of Marketing, Sales and user journey management