Brand Manager

Beyaz Kağıt ve Hijyenik Temizlik Ürünleri Sanayi ve Ticaret A.Ş.

• Bachelor’s / Master’s degree from a reputable university (preferably majors with Business Administration, Economics, Management Engineering, Industrial Engineering, Chemical Engineering..etc)
• At least 4 - 6 years of full-time brand management & marketing experience in FMCG companies
• Experienced in analyzing and drawing conclusions market & consumer research reports
• Be a dynamic & good team player, ambition to drive and create successful results
• Strong leadership, presentation and communication skills, creative and innovative personality
• Strong awareness, understanding and knowledge of the market & consumer & shopper reports & insights
• Multitasking & problem solving & strong analytical thinking
• Fluency in English both written and spoken, other languages will be asset
• Proficiency in MS Office applications
• No restriction to travel
• Having 3-5 years of work experience with long-term internship in the marketing department in the FMCG sector

About Job

• Contributes to the development of short and long term business strategy and marketing plans of the company
• Takes an active role in creation and implementation of brand & product management strategies,
• Manages all the development process of marketing mix including new product development, new launchs with new packagings, works closely with R&D team.
• Manages all the marketing processes of company both above the line (ATL) and below the line (BTL) projects
• Develops new product & brand ideas with team
• Coordinates all the launch / relaunch and 3rd party agency & supplier relations
•  Tracks and analyses brand / product performance and trends in terms of company business targets
• Monitors and analyses market dynamics, sales volumes, market share trends and competitive activities
• Prepares, presents and executes marketing plans under his/her responsibility.
• Works with closely with sales, trade marketing, R&D teams