Marketing Manager

Işıl Mühendislik Mak.ve İnş.San.Tic.A.Ş

About Our Company:

Flexiva is a leading manufacturer of innovative flexible air ducting solutions for the $300 billion HVAC (Heating, Ventilation & Air Conditioning) market.  The HVAC market has been surging due to increasing demand for energy-efficient and sustainable buildings across different sectors, which include residential, commercial and industrial properties that require climate control and good indoor air quality. Flexiva prides itself on agile and flexible production with key competitive advantage of home-grown and self-built production lines and continuous R&D innovation. Both bring unique capabilities to Flexiva’s offering in terms of breadth and depth to enhance its flexible ducting portfolio, as well as cost base advantage. Flexiva holds 11 patents, and its products are globally sold to over 50 countries. Flexiva is a channel-centric business, selling products exclusively through channel partners.

What You’ll Do

We are looking for an experienced, self-driven multi-disciplinary Marketing Manager in Türkiye with exceptional muti-disciplinary marketing skills to join our team. You will proactively take responsibility and ownership of your work to achieve business objectives with minimal direction.

You will be responsible for the development of marketing programs, campaigns, and sales tools to support strategic initiatives, new products/solutions, go-to-market strategy, and global business growth. You will be a hands-on subject matter expert in all marketing activities including creating high-value content, developing marketing collateral, online/in-person event management, website, partnership management, and more.

Key Responsibilities:

• Collaborate with executives to develop and execute annual, and quarterly marketing plans to increase the company's external visibility
• Build and maintain the company’s social media and website presence
• Work closely with account managers and global sales team to identify partner and customer needs
• Initiate research, and lead the development, and execution of mass and target marketing campaigns across channels, including website, direct mail, corporate sales, Internet/Social-media marketing, conventions, workshops, advertisements, sales tools, conferences, events, social and other initiatives
• Design, write, and editing the content to produce marketing collateral in accordance with brand messages, corporate goals, and objectives
• Design and attend relevant trade shows to build relationships and promote the organization's initiatives
• Communicate and negotiate with channel partners for joint marketing activities
• Monitor, evaluate, report on competitor activities and marketing programs to senior management to make them aware of the brand landscape and recommended actions
• Create and manage a content calendar to give visibility to cross-functional teams.
• Champions creating the content for press releases, corporate newsletters, blogs, email marketing campaigns, and website copy.
• Develop and maintain a marketing budget.
• Track performance metrics for all initiatives and use insights to measure and optimize impact for the business

What would make you a great fit?

• Degree in marketing, advertising, sales, business administration, or equivalent
• 3-5 years of experience as a marketing manager, preferably in channel marketing
• Proficiency in MS Office, graphic design, online marketing, and social media platforms.
• Knowledge of CRM is an asset
• Strong communication skills to thrive in a challenging and exciting work environment
• Proven ability to generate leads and measure marketing KPIs
• Strategic thinker with the ability to turn ideas into marketing campaigns
• Highly effective project management, prioritization, multi-tasking, and time management skills to meet deadlines
• Ability to build and sustain relationships with key business partners relating
  
  

Experience:

• Marketing Management, preferably in Channel partner marketing
• Website Management
• Digital marketing
• Email marketing
• Managing Trade Shows & Media Relationship
• Social media management