Content Specialist

Randstad Türkiye

We're looking for a "Content Specialist" that will work within Marketing Department.

Qualifications:

• Bachelor’s Degree in Marketing, Communication, Sociology, English Literature or a comparable field of study.
• Excellent written and verbal communication in English and Turkish. Additional European languages are a big plus.
• At least 2+ years of experience in content production and development.
• Experience in content strategy and proficiency in writing, editing and proofreading.
• Proficient in content publishing across multiple content channels; including web site, email, blog.
• Good knowledge of MS Office programs (especially Word and Power Point)
• Strong communication, multi-tasking, organizational and interpersonal skills,
• Researcher, quick learner, result-oriented and paying attention to detail,
• Self-directed and proactive orientation with the ability to take initiative,
• History of teamwork and willingness to roll up one’s sleeves to get the job done,
• Positive, professional, and outgoing personality with the ability to work both in a team environment and individually.
• Understanding of SEO principles and tools is a plus.

Job Description:

• Analyzing, updating and creating digital content for the brands. Including product descriptions, presentations, video scripts, partner content, links and pictures as needed.
•  Assist in managing company website and ecommerce sites through content management, content copy writing and merchandising product data.
• Creating, editing and refreshing content for printed materials such as leaflets and brochures.
• Manage all online and offline content materials ensuring quality and consistency with appropriate writing styles, brand voice and corporate tone.
• Optimize content for SEO and readability.
•  Draft weekly and monthly external marketing communications aimed at informing and engaging customers including emails, blog posts, infographic copy, direct mail and more.
• Develop contents on digital to increase brand’s digital presence and e-PR worth of value.
• Contribute to the editorial calendar management by presenting fresh content ideas that are relevant to the brands.
•  Collaborate cross-functionally with other teams to understand the industry, audience and drive more online engagement.